Digitas / 2005 UX design, information architecture
Sephora worked with Digitas to develop the user experience for their new in-store Beauty Insider kiosks. Sephora’s goals were to get more people to sign up for their Beauty Insider program and increase overall customer engagement while in store.
I designed optimal user flows, collaborated on the user interactions with the designers, and produced alternate user flows for testing. We then conducted on-site user testing of the kiosk experience with Sephora to inform the final design for rollout.
Sephora recognized increased activity and signups with the improved kiosk designs and went on to use them as a basis for their online signup flows.