Digitas / 2005 UX design, information architecture
Sephora worked with Digitas to develop the user experience for their new in-store Beauty Insider kiosks. Sephora’s goals were to get more people to sign up for their Beauty Insider program and increase overall customer engagement while in store.
I designed optimal user flows, collaborated on the user interactions with the designers, and produced alternate user flows for testing. We then conducted on-site user testing of the kiosk experience with Sephora to inform the final design for rollout.
Sephora recognized increased activity and signups with the improved kiosk designs and went on to use them as a basis for their online signup flows.
Pixar / 2011 information architecture, UX design, development
Pixar approached me for help modernizing and streamlining their intranet. The existing homepage was dated, cluttered, and disorganized — making it challenging for new employees to find key onboarding information.
I started out by using a heatmapping tool on the existing site to learn what areas were most often used most. I then developed a new information architecture, taking into account the heatmap results and planned future additions to the site. I moved often-visited links and search options into the main navigation for more prominence and easier access.
By adopting a responsive web design layout, I made the site available to employees on their desktop, tablet, and mobile devices. I also included a live stock ticker and news widgets to make the homepage more useful and relevant for all employees. Pixar continues to make use of this intranet design years later.