I’m an experienced product design director with a passion for developing big ideas and then working with a team to make them a reality. I lead by inspiring people and encouraging collaboration to arrive at the best solutions. I have an extensive background in directing design and engineering teams to develop large-scale, web-based applications for desktop and mobile.

 

 

Experience

Head of Product Design at Flite
March 2011 – Present
I manage a team of UX designers, product managers, and creative designers while working closely with marketing and engineering. Introduced agile processes, tools, and methodologies for gathering qualitative and quantitative data to measure and learn about our product usage. Lead the product design and development of the Flite creative management platform, which is made up of web-based applications for designing ads, trafficking and managing ad campaigns, and reporting on them. Successfully launched a suite of ready-made ad products for customers to easily incorporate their creative with powerful platform features. Also directed the product innovation for Velocity, an industry-first vertical video ad builder designed for marketers to easily produce video for Snapchat, Instagram, and Facebook.

Director of User Experience Design at Widgetbox
May 2006 – February 2011
Effectively managed a team of user experience designers responsible for product design, UX mockups, along with visual and interface design. Also coordinated the efforts across multiple products with product marketing and engineering. Instrumental in the successful growth of the Widgetbox web widget product offering as well as the release of the Widgetbox Mobile web app product.

Lead Interaction Designer at Digitas
February 2005 – February 2006
Responsible for the interaction design and strategy components for a variety of retail and community-based projects with Safeway, Sephora, and Microsoft. Lead architected the product site and upgrade advisor tools for Microsoft Windows Vista. Helped Safeway improve their online grocery shopping experience. Designed the kiosk user experience for Sephora’s Beauty Insider loyalty program.

Sr. User Experience Designer at Vignette
May 2001 – November 2004
Conceptualized, designed, and developed a comprehensive set of UI mockups for an entire enterprise-class application as well as core components found in the portal suite. Responsible for five major releases of the Vignette Builder product which included reviewing and collaborating on functional requirements, producing UX specifications, and participating in quality assurance.

 

Specialities

design leadership, product design, wireframes, information architecture, user testing, product strategy, brand strategy, logo design, icon design, web-based applications, mobile development, responsive web design, HTML5, CSS, Sass, Compass, JavaScript, agile processes

 

Education

Art Institute of Atlanta
Associates, Visual Communications

 

Publications

The Creative Director Role (As We Know It) Will Not Exist in 10 Years
AdvertisingAge – 2016

Adobe Creative Suite 2 How-Tos
Adobe Press – 2005

Creative Toolbox
CreativePro.com – 2004